

Economic growth was marked by short periods of growth followed by deceleration periods.

In spite of these changes, economic performance was poor during the decade.

Economic and financial deregulation, price stabilization and privatizations configured a new economic scenario, shaping new attitudes and strategies of agents. The Brazilian economy experienced significant changes during the 1990s. Palabras clave: decisiones de fijación de precios, determinación del mark up, interacciones micro y macroeconómicas. Se encontró una relación negativa entre la variación de la demanda y la variación del mark up, sugiriendo que esto evoluciona de un modo anticíclico. El ejercicio econométrico desarrollado en este artículo muestra cómo las variables microeconómicas y macroeconómicas afectaron la determinación del mark up. Con base en la teoría poskeynesiana de la determinación de precios, discutimos que los cambios de precios dependen de la decisión sobre el mark up. Nuestro objetivo en este artículo es investigar los determinantes del mark up en las firmas industriales brasileñas en los años noventa, un período marcado por dinamismo económico lento y cambios relevantes del ambiente macroeconómico. Key words: pricing decisions, mark up determination, micro and macroeconomic interactions. A negative relation was found between demand variation and mark up variation, suggesting that it evolved in an anticyclical way. The econometric exercise developed in this article shows how microeconomic and macroeconomic variables affected the determination of the mark up. Based on the Post Keynesian theory of price determination, we discuss that price changes depend on decision about the mark up. Our objective in this paper is to investigate the determinants of mark up in the Brazilian industrial firms in the 1990s, a period marked by slow economic dynamism and relevant changes in the macroeconomic environment. Una interpretación del comportamiento del mark up en las empresas industriales brasileñasĬarmem Aparecida Feijó y Luiz Fernando Cerqueira *įluminense Federal University in Rio de Janeiro, and respectively. An interpretation of the behavior of the mark up in the Brazilian industry
